Most Popular Social Media in Oman Platforms Explained 2023
There are so many social media platforms nowadays that, sometimes, it can become an overwhelming task to keep track of them. Which ones do you need to have a presence on? Where does the target audience of your marketing campaign gather? There are a lot of questions surrounding the topic, so let’s find answers to them!
Facebook is a true giant of the social media world. As of the third quarter of 2020, it had 2.7 billion monthly active users – an unsurpassed number that makes it the biggest social network worldwide. Just think about it: almost a third of the world’s population uses it every month. Needless to say, there’s a lot of marketing opportunities there.
However, there are some concerns about Facebook in terms of user privacy. As far as social network privacy goes, it has been called a real “nightmare,” and this sentiment keeps growing. But this fact shouldn’t dissuade any company from doing social media marketing because, despite all of its shadier aspects, Facebook has remained insanely popular.
Another thing to be aware of is that the use of Facebook is prohibited in China, meaning the website can’t be accessed there. So, if you plan to promote your products for the Chinese market, you will need to find another platform. We’ll discuss a few of them later in this article.
One of the best things about Facebook is how easy it is to create a business page, use targeted ads, and communicate with your clients.
YouTube
YouTube is a video sharing platform that can be viewed as a representation of our daily lives: fast-paced, somewhat hectic, and attention-grabbing.
And, of course, it is a great site to concentrate your marketing efforts on. In 2019, the number of its monthly active users reached 2 billion people – keep in mind that this figure only reflects how many logged-in users there were. The real number is likely much higher, with all those viewers still being subjected to ads.
There is more than one way of using YouTube for marketing. First, of course, are YouTube ads. Many types of them exist instream, out-stream, etc. The bottom line here is that you make your own video and pay YouTube to display it to its users before, between, and after YouTube videos – whether it is a skippable or unskippable ad.
Another opportunity is working with YouTube influencers. No matter what your products are, there are likely multiple big channels on YouTube to whose audience they can be relevant and interesting. It is an incredible way to reach new potential customers in a natural and easy way because the influencer’s audience is already established.
However, you can also put work into and create a separate channel for your organization, providing a superb way to deliver valuable, unique content to your customers.
Please note that all three methods are by no means mutually exclusive – you can and should use them all together. Influencers and ads will do a lot to bring new people to your channel.
While Twitter’s monthly active user numbers have hovered consistently around 300 Million for a while now, a whopping 40% of those users are active on the site multiple times daily, suggesting that if your audience uses the platform, they’re likely very engaged. The popularity of this social media site remains high amongst tech-savvy users and is particularly active in B2B verticals related to business, marketing, and politics today.
If your business is related to entertainment, sports, politics, or marketing, you stand to earn tremendous engagement on Twitter.
On Twitter, brands have an opportunity to craft and hone their voice – there’s room to be clever and personable in addition to informative and helpful.
While we do not yet have Instagram user statistics for 2020, even those from the previous years are quite staggering. As of June 2018, this social network attracted 1 billion monthly active users.
Unlike Facebook (to which it belongs), Instagram is mainly dedicated to posting pictures and videos. If you specialize in selling products that benefit from visual representation (clothes, jewelry, kitchenware, even musical instruments – don’t forget that you can upload videos on Instagram, too), it is your best bet to boost your brand recognition.
You can find popular influencers in your niche on Instagram easily enough by checking hashtags relevant to your products. Just like with YouTube, the best marketing method here is to combine the large audiences of your influencers with your own corporate account where your clients can find the most recent products and offers. Or, for a more straightforward approach, you can also run Instagram ads to place sponsored posts on user feeds.
Conclusion
Every company today should pay attention to social media marketing and eCommerce trends. It’s clear that the number of social media users will continue to grow in the future.
Social Media in Oman allows digital marketers to wield great power due to the sheer size of their userbases. But of course, with great power comes great responsibility, and every company that has a strong social media presence must be mindful of the dangers it can pose.
To sum everything up, the potential of social media is huge in marketing and sales. Of course, the four platforms described in this article are just the tip of the iceberg and there are many more to discover.