Top Selling Products in Oman Online 2026
Oman’s ecommerce market hit an estimated $750 million in 2025 and is projected to grow to approximately $850 million in 2026, with some market reports forecasting the broader digital commerce ecosystem including services and food delivery at over $2 billion. Smartphones account for more than 82% of all online transactions, and the fastest-growing category is grocery and FMCG, expanding at nearly 15% annually.
If you are thinking about selling products online in Oman or if you already are and want to know where the market is heading here is what the data actually shows.
1. Fashion and Apparel: The Largest Category
Fashion and footwear remain the single largest ecommerce category in Oman, accounting for approximately 35% of total online retail value. This is driven by international fast-fashion platforms like Shein, Namshi, and Vogacloset, as well as a growing number of local Omani fashion brandsselling through Instagram and their own websites.
What is selling: Modest fashion and abayas (a growing niche with strong local and GCC demand), streetwear and branded clothing, children’s clothing, and traditional Omani garments (dishdashas,kummas) for special occasions.
The opportunity: Local fashion brands that combine Omani cultural identity with modern design have a competitive advantage that international platforms cannot replicate. Omani consumers increasingly value locally made and culturally relevant fashion. If you are in this space, an e-commerce website with strong Instagram marketing is the combination that drives sales.
2. Electronics and Tech Accessories
Electronics consistently rank as the second-largest online shopping category in Oman. Smartphones, laptops, headphones, gaming equipment, and smart home devices are in high demand.
What is selling: Phone cases and accessories (high volume, low price point, strong impulse buy behavior), smart watches and fitness trackers, gaming peripherals (Oman has a growing gaming community), smart home devices (security cameras, smart lighting, voice assistants), and refurbished electronics (a growing market segment).
The opportunity: The electronics market is dominated by large platforms (Amazon, AliExpress), so competing on mainstream products is difficult. However, there are niches: specialized gaming accessories, car tech accessories, and curated product bundles targeting specific Omani customer segments (e.g., “work from home setup” bundles) can perform well with targeted marketing.
3. Beauty and Personal Care
The beauty and skincare market in Oman has seen consistent online growth, driven by a young, image-conscious population with high social media engagement.
What is selling: Skincare products (serums, moisturizers, sunscreens particularly K-beauty and natural ingredient products), perfumes and oud (an essential category in Omani culture), makeup, men’s grooming products (beard care, skincare), and hair care products.
The opportunity: Omanis have a deep cultural connection to perfume and oud. Local perfume brands that sell online with premium branding, authentic ingredient sourcing, and strong storytelling are capturing market share that international brands cannot. This is one of the most promising niches for Omani entrepreneurs.
4. Grocery and FMCG: The Fastest-Growing Category
Online grocery is the fastest-growing ecommerce segment in Oman, expanding at approximately 15% annually. The acceleration that began during the pandemic has become permanent consumer behavior.
What is selling: Fresh produce and essentials (driven by convenience), specialty and organic foods, meal kit subscriptions, prepared meals and home-cooked food (a massive Instagram and WhatsApp market in Oman), and bulk household supplies.
The opportunity: The prepared meals and home-cooking market in Oman is enormous and largely served by individual entrepreneurs operating through Instagram and WhatsApp. This is a low-barrier entry point: if you can cook, you can start a business. Scaling requires systems a proper ordering process, a delivery solution, and consistent quality.
5. Home and Living
Home furnishings, décor, kitchen equipment, and organization products are growing steadily as Omani consumers invest in their living spaces.
What is selling: Home décor and accessories (particularly modern Arabic-inspired design), kitchen gadgets and small appliances, storage and organization products, home fragrance (bukhoor, candles, diffusers another culturally significant category), and furniture (increasingly purchased online with delivery).
The opportunity: Home fragrance is a standout niche. Bukhoor, oud-based room sprays, and luxury candles are deeply embedded in Omani culture and make excellent online products due to their giftability, repeat purchase nature, and strong visual appeal for social media marketing.
6. Health, Fitness, and Sports
Health consciousness is rising across Oman, driving demand for fitness equipment, supplements, and athletic wear.
What is selling: Home gym equipment (resistance bands, dumbbells, yoga mats), sports nutrition and supplements, athletic and activewear, outdoor and camping gear (camping in the desert is deeply popular in Omani culture), and cycling accessories (cycling is growing as both sport and transportation in Muscat).
The opportunity: Outdoor and camping gear targeted at the Omani market is an underserved niche. Content that showcases products in recognizable Omani landscapes (Wahiba Sands, Jebel Akhdar, Wadi Shab) performs exceptionally well on social media and builds an authentic brand connection.
7. Toys, Games, and Baby Products
Oman has a young population, and parents are increasingly comfortable purchasing children’s products online.
What is selling: Educational toys and STEM kits, baby care products (strollers, car seats, feeding supplies), children’s books (Arabic and English), video games and gaming accessories, and Eid and birthday gift sets.
8. Pet Supplies
Pet ownership is growing in Oman, and pet supplies represent a small but rapidly expanding onlinecategory.
What is selling: Pet food (especially premium and specialized diets), toys and accessories, grooming products, and pet health supplements.
Where the Market Is Heading
Several trends are shaping online selling in Oman for the rest of 2026 and beyond:
Social commerce is becoming the default. More transactions will begin and end within social media platforms. Instagram Shopping, TikTok Shop (when it fully launches in the GCC), and WhatsApp catalogs are blurring the line between social media and ecommerce.
Mobile wallets are gaining ground. Mobile wallet usage is growing at nearly 15% annually in Oman, gradually reducing reliance on cash on delivery.
Local and artisan products are valued. Omani consumers are increasingly willing to pay a premium for locally made, culturally authentic products. “Made in Oman” is becoming a selling point, not a limitation.
Cross-border shopping continues. Omani consumers regularly purchase from international platforms. If you are a local seller, your competitive advantages are faster delivery, easier returns, local cultural relevance, and the ability to offer cash on delivery.
How to Start Selling Online in Oman
If this article has sparked an idea, here is your next step: read our complete guide to selling online in Oman, which covers platform selection, payment setup, shipping, and marketing in detail.
If you already know what you want to sell and need a professional e-commerce website, contact Mercury for a free consultation.
Frequently Asked Questions
What is the best product to sell online in Oman? There is no single best product. The best product for you depends on your expertise, your access to supply, and your ability to market it. The categories with the strongest growth in Oman are fashion, beauty, grocery/food, and home fragrance.
Can I sell online from home in Oman? Yes. Many successful online businesses in Oman operate from home, particularly in food, fashion, and handmade goods. Depending on your scale, you may need to register with the SME Development Authority.
How much money do I need to start? You can start selling through Instagram and WhatsApp with virtually no upfront investment beyond your product costs. A professional e-commerce website typically costs 1,500–5,000 OMR to set up. Starting marketing budget: 50–200 OMR per month.